Organized by the Ministry of Education, Science, Culture and Sports, and the expert consulting company ICE, on March 16, 2021, a training called INTERNATIONAL MARKETING AND COMMERCIALIZATION was held in the premises of the Ministry, with the aim of gaining skills necessary for marketing and commercialization of Innovation projects. Most common barriers, risks, and legal problems common for market creation or entrance were addressed and incorporated in this session. The attendee could learn how to advance their project visibility, organization’s credibility, the attractiveness of offerings, key variables to create a brand, handle a crisis communication and build skillsets necessary to create, manage and grow Sales from New.
